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21.07.2011: Poster of the GranCarreraCreativaPerrier

Carrera de mozos Caracas 2011 Poster of the Gran Carrera Creativa Perrier. This poster is one of the best posters of the latest waiters races. It gives all the details about the event with no need to include a picture of waiters running the race. This kind of poster design is the new trend: suggest more than show.

Ines De Andrade, CEO and graphic designer of Doble 6 Estudio Grafico who designed this poster comments it: “Our client C.A. RON SANTA TERESA requested us to create a poster to promote the “Gran Carrera Creativa PERRIER” and thinking about it, we developed a piece whose message could be understood in just one look. For this design we used graphic elements that already existed in PERRIER’s image design such as colors, bottles and bubbles, making a graphic composition with visual balance, without placing any photos or items that explicitly said “Carrera de Mesoneros.”
Ours work was a plain simple piece, evocative and straightforward, as the brand PERRIER is.”

The waiters race has now its poster design history! We congratulate the designer and wish good luck to the organizer.

Click here to visit our collection of Waiters Races Posters

Visit Caracas 2011 waiters race page

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