Improve the media coverage

Press kit and Press Release

Press Kit

Organizing a press kit material is an essential process in having a waiters race achieve its maximum media coverage potential. The press kit process should be done for small and big races since it greatly helps achieving high media coverage for the event. The press kit will contain all the information a reporter needs to know about the race. Such as a short description of the event, a compilation of recent press releases, photos, a calendar of events, and biography.

The press kit should be organized and easily understandable in order to have it successfully received by newspapers organizations and other media outlets in the area. A cover letter inviting them to contact the organizer should also be attached.

Press Release

WaitersRace.com offers the exclusive opportunity to publish short press releases. These releases are very important because journalists of newspapers often use them to make the decision to cover an event or not.

Buzz

What is a Buzz?

Buzz marketing is a viral marketing technique used by companies to generate word-of-mouth campaigns where consumers are flattered to be included in the elite group of those “in the know” about the service or product and willingly spread the word to their friends and colleagues. The advertiser reveals information about the product or service to only a few “knowing” people in the target audience.

How to create a buzz about a waiters race?

Buzz marketing is a great way to get the event known in the community. Since the race will most likely be outdoors on a street, there is great opportunity to utilize buzz marketing techniques. Here are a few ideas:

1. Creating buzz in the streets: a waiter running through the streets with a tray in hand on the proposed route. The attention this will stir will make people wonder what is going on and will create a buzz in the streets.

1. Creating buzz with the waiters: It is important for the race to have many waiters in the race. One idea to create excitement and buzz amongst the waiters in the community is to hand out invitation cards to waiters to sign up for their very own free account on WaitersRace.com as competitors of the upcoming race. This will create a level of excitement and buzz amongst the waiters and encourage them to participate as competitors in the upcoming race. Another option is to research and find a well respected waiter in the community and let him know beforehand so that the competition will gain more esteem.